How much does a website cost in Ireland? A 2026 price guide for small businesses

“How much is a website?” is usually the first thing a business owner wants to know, and it’s a fair question. Search for an answer and you’ll find quotes from a few hundred euro to many thousands, and plenty of web designers who won’t name a price until you’ve sat through a sales call.

Below are real numbers for 2026: what small businesses in Ireland typically pay, what pushes the price up, the costs that come back every year, and how to tell a fair quote from an expensive one. My own prices are in here too, because you should know them before you pick up the phone.

Typical prices in 2026

For a small business website built for you, with five to ten pages, most quotes in Ireland land between €1,500 and €5,000, according to Irish hosting company Web60’s 2026 guide. Freelancers tend to sit at the lower end of that range and agencies at the higher end. An online shop costs more: €2,500 to €6,000 and up.

At the other end, you can build a site yourself with a website builder. Squarespace’s plans start at €12 a month paid yearly, which is €144 a year, but you do all the work.

The build is only part of the bill, though. Every website has running costs as well, and they’re where many small businesses get caught out.

What you’re actually paying for

A website quote mostly pays for time: planning the pages, writing the text, designing and building the site, setting it up for Google and testing it on every kind of phone. The more of that is done for you, and the more the site has to do, the higher the price. These are the things that push a quote up:

• More pages. A page for every service and every town you cover is great for Google, and each one takes time to write and build.
• Writing the text. Many quotes assume you’ll supply it. Words that win customers and rank on Google are real work.
• A custom design. A design made for your business costs more than a ready-made template.
• Online bookings. Live availability, confirmation emails, reminders and a database behind it all.
• An online shop. Products, stock, payments, delivery and returns.
• Extra languages. Every page translated, and set up so Google shows each visitor the right version.
• Connections to other systems. Your accounts package, a booking platform or a CRM.

Being fast, working well on a phone and being set up for Google shouldn’t push the price up. They’re the basics of any website that brings in customers, and you shouldn’t pay extra for them.

The costs that come back every year

Once your site is live, it needs a domain name, somewhere to live and someone to keep it safe and up to date. These are the typical yearly costs in Ireland, from Web60’s guide:

Over a few years, the running costs can add up to as much as the build. Web60’s own example is a €3,000 site plus €1,000 a year, which comes to €6,000 over three years. This is how that compares with building the site yourself, and with my website and care plan:

I keep the yearly side simple. My care plan is €139 a year and covers hosting, the SSL certificate, your .ie domain renewal, security updates and small changes, so there’s one small bill a year and no surprises.

DIY builder, freelancer or agency?

There are three ways to get a website, and each one suits a different kind of business:

A DIY builder suits you if you have more time than money and you enjoy this kind of work. A freelancer gets you a site that’s done for you, usually for less than an agency, with one person to deal with from start to finish. An agency makes sense for bigger projects that need a team: branding, photography, large shops or complex systems.

Hidden costs to watch for

A low price isn’t a good deal if the extras arrive later. Before you sign anything, check these:

• VAT. A web designer registered for VAT adds 23% to the price, so a €3,000 quote becomes €3,690. Businesses that only supply services don’t have to register until their turnover passes €42,500 a year, so not every freelancer charges it. Ask whether each price includes VAT, so you compare like with like.
• Renewal prices. Cheap first-year deals on domains, hosting and builders often renew at a higher price. Squarespace’s free domain, for example, is for the first year only.
• Who owns the domain. Make sure it’s registered in your name or your business’s, not your web designer’s.
• Changes by the hour. Ask what small changes cost after launch. At €75 to €150 an hour, a few updates a year add up.
• Text and photos. Check whether the quote includes writing the text and finding photos, or expects you to supply them.
• Licences and plugins. Premium themes, plugins and booking apps often charge a yearly fee of their own.
• Being locked in. Ask whether you can move your site to another provider if you ever want to, and what you’d take with you.

Getting half back: the Trading Online Voucher

If your website will take bookings or sell online, there’s help. The Trading Online Voucher from your Local Enterprise Office covers 50% of eligible costs, up to €2,500 excluding VAT. A simple brochure website isn’t covered.

The order matters. You attend an information session, apply with your quotes, and wait for approval before any work starts or any money changes hands. Once the work is done and paid for, you claim the money back with the invoice and proof of payment. In Kerry, start with Local Enterprise Office Kerry.

As an example, my website with its own booking system is €599, so with the voucher it would cost you €299.50. I give you the quote, the project details and the invoice your application needs.

What I charge

I publish every price, so you know where you stand before we talk. Everything is a fixed price in euro, and there’s nothing to pay until you’re happy with your website, just before it goes live.

• Website: €499 (my launch price for the first 10 clients, then €595). Up to 10 pages, the text written for you, SEO set up and your Google Business Profile optimised.
• Website + bookings: €599. Your own booking system and database, with no commission on any booking.
• Care plan: €139 a year. Hosting, the SSL certificate, your .ie domain renewal, updates and small changes.
• Extra language: €250 per language.

If you want your website to keep bringing in more calls and enquiries, ongoing SEO starts at €349 a month, and this guide explains what that work involves. Every price, and what it includes, is on the pricing page.

Questions to ask before you pay anyone

Whoever builds your website, get clear answers to these first:

• Is the price fixed, and in writing?
• Does it include VAT?
• What will I pay every year once the site is live?
• Will the domain be registered in my name?
• Who writes the text and finds the photos?
• What do changes cost after launch?
• Will it load fast on a phone and be set up for Google?
• Can I move the site to someone else later?

Frequently asked questions

The bottom line

In the end, a website is worth what it brings in. A €5,000 site that nobody finds is expensive, and a few hundred euro spent on a site that brings in two extra jobs a month soon pays for itself. So when you compare quotes, look past the price and ask what each site will do for your business.

If you’d like a fixed price for yours, I’m Ismael, a web designer based in Tralee. Book a free 30-minute call and I’ll tell you exactly what your website would cost, in writing, before you commit to anything.

Sources

1. How much does a website actually cost for a small business in Ireland? · Web60, 2026
2. Pricing · Squarespace, October 2026
3. Current VAT rates · Revenue
4. VAT registration thresholds · Revenue
5. Trading Online Vouchers · Local Enterprise Office Kerry